Sport Segment

Diving in the Maltese Waters Report 2001

This study, conducted in 2001, is a follow up of a previous study carried out by the MTA's Strategic Planning and Research Division in the year 2000.  The study highlights the importance of marketing in Malta as a niche market destination while recommending changes for the enhancement of the local product in order to meet customer satisfaction.  The study focuses on the diving product according to the diving tourist.

Diving in Maltese Waters Report 2000

This survey was conducted with divers during the year 2000.  Apart from a profile of the diving respondents, the survey highlights Malta's main components for diving and what are the influential means for choosing Malta as a diving destination.  The diving product of both Malta and Gozo are analysed separately while recommendations for improving the overall diving experience are given.

Diving Schools Report 2000

This report was conducted with the diving schools operating on the Islands.  It includes information about the diving visitor, promotional tools used for the marketing of Maltese diving schools, the schools' views on the diving product in Malta and areas which need to be addressed.